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What Are Your Brand Touchpoints?
A nice post by Nick Westergaard on the “12 Most Underutilized Brand Touchpoints“ talks about the stuff many people relegate to second plan when thinking about their company’s brand. You have your logo,...
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Listening to Your Customers In the Digital Age
“You can’t just ask customers what they want and then try to give that to them. By the time you get it built, they’ll want something new” – Steve Jobs What do customers want? Let’s do a focus group and...
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When Inbound Marketing Goes Wrong
The fact that Inbound Marketing is taking over traditional marketing methods is not news. It seems that every eBook, blog post, and webinar is now touting content marketing and inbound marketing as the...
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Guidelines for a Content Marketing Audit
If you are already a content marketing convert and understand the importance of embracing content publishing as a core component of your marketing strategy, you may be wondering how well you are doing...
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The State of Demand Generation
If you missed the DemandCon Conference hosted earlier this month in San Francisco, the online recording of the sessions is worth checking out. BrightTalk did an excellent job with the recordings and is...
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Why Seeding Your Content is Key to Making it Viral
Is great to see scientific research being done on social media, viral videos, and marketing in general (see previous post on the New Science of Viral Ads). Problem is, many research papers contradict...
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How to Get Sales and Marketing on the Same Page
This is a guest post by Brad Shorr. Internal struggles between sales and marketing are commonplace in organizations of all sizes. Having worked on both sides, I’ve come to appreciate how difficult it...
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Content Quantity Versus Quality
How much content is too much content? Take a look at the picture. This is from a local bookstore here where I live in Mountain View. How many Hobbit books can there be? I was reminded of this again as...
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Product Marketer as a Story Teller
Those in product marketing roles are used to being the product experts and the ones who people turn to when they need creation of sales support materials, thought leadership pieces, and other content...
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Content Marketing is the New PR
That is the title of a recent Aberdeen Group report, Publish or Perish: Content Marketing is the New PR, which you can download for free (registration required) here. Content Marketing Leaders and...
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